29/11/2019
The American Holiday Africa Has Adopted: Black Friday
Forget Thanksgiving. In Africa, consumers are forgoing the turkey dinner and family drama. Instead, they are, in huge numbers, celebrating the bonanza that comes the day after: Marketing website Black Friday Global estimates that Black Friday sales are 1,331 percent higher than average-day sales in Nigeria and 1,952 percent higher in South Africa, the continent's two largest economies. In Nigeria, the average Black Friday shopper spends about $60...
