10/08/2025
Soap operas as a learning tool for small cross-border traders in Africa
Download logo A creative blend of storytelling, soap-opera-style drama, and culturally tailored content has changed the way small-scale cross-border traders work in Eastern and Southern Africa. This innovative training programme by the International Trade Centre (ITC) has empowered 2,500 traders, helping them navigate border procedures and formalise their businesses. By aligning training materials with tradersrsquo; everyday experiences, the programme turned complex technical concepts into practical, engaging lessons that are...
